Adobe Insight Data Workbench

This web-based training course on Adobe Insight Data Workbench functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

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Course Details

This course helps trainees by providing in depth training of data workbench and prepares for Adobe Certified Expert credentials. With the help of this training program trainees will learn the core concepts and terminology and will get a detailed overview of user interface and data visualization. This course explains the segment creation, dataset schema and key visualization types with emphasis on path browsers and process maps. Trainees will also learn about performing segmentation of visitors, use direct tables to visualize relational data, configures reports for automatic distribution. The training program is beneficial for both beginners and intermediate professionals to enhance their skills. This course has no pre-requisites and can be taken up by one willing to make a career in this field.


Introduction to Data Workbench

  • Objectives
  • Architecture of Data Workbench
  • Overview of Sensor
  • Non-Sensor data collection/ Loading capability of Server
  • Site Catalyst
  • Overview of Server
  • Transform
  • Data Processing Tier
  • Segment Export
  • Attributes of Mobile Device
  • Data Workbench Report
  • Query
  • API and Data Workbench Dashboard

Data Workbench Overview

  • Objectives
  • Overview of Data Workbench
  • Foundational Dimensions
  • Datasets
  • Workspaces and Windows
  • Visualizations
  • Globe Visualization
  • 2D Bar Graph
  • Graph

Introduction to Client Interface

  • Objectives
  • Interface of Client User
  • Modes for Connection
  • Workspace
  • Menus for Workspace
  • File Menu
  • Add Menu
  • Export Menu
  • Menu for Window Controls
  • Dimension, Metric and Element Menus

Understanding Dimensions and the Data Schema

  • To understand the Dataset Schema
  • Customer vs. Visitor
  • To use the Schema Diagram Visualization
  • Dimensions
  • To create the Dimension: Extended Dimensions vs. Derived Dimensions
  • Extended Dimensions
  • Define Derived Dimensions
  • Hidden Dimensions in Schema Diagram Visualization
  • To search the Schema Diagram Visualization
  • To Display a visualization from the Schema Diagram Visualization

Interpreting Selections

  • Objectives
  • Making Selections Dynamic Filtering
  • Making Selections Across Visualizations

"by"Operator

  • Objectives
  • Metric Definitions
  • Customer by Visit Metric Exploration

Creating Segments

  • Objectives
  • To create a Segment
  • Considerations

Analysis Visualizations

  • Objectives
  • Process Maps
  • Types of Process Map
  • To create Process Maps
  • To use Process Maps
  • Working
  • With Process Map Nodes
  • To create Visualizations from Process Maps
  • Display Metric Quantities From Process Maps
  • Adding Callouts to 2D Process Maps
  • Path Browser
  • Creating Path Browsers
  • Displaying Metric Information From a Path Browser
  • Extending Paths in the Path Browser
  • Changing the Path Browser Root
  • Working With Paths in the Path Browser
  • Overview of Additional Advanced Analytic Visualizations

Publishing Reports and Templates

  • Objectives
  • How to work with the Profile Manager
  • Inheritance and Precedence
  • Order of Folders and files
  • To search the Profile Manager
  • Report Publishing of Adobe Data Workbench Dashboard

Creating Metrics

  • Objectives
  • To Create New Metrics
  • Fundamentals of Metric Syntax
  • To save and Format Metrics

Customizing the Application Structure

  • Objectives
  • Structure of Menu Within the Profile Manager
  • Review of Menus
  • To create a New Workspace Window Menu
  • To add New Menu Items
  • To edit the Order.txt Files
  • Customizing Worktop Tabs
  • To change the Order of Tabs and Locking Folders
  • Adding, Removing, and Hiding Tabs

Filter Editor

  • Objectives
  • Overview of Filter Editor
  • To access the Filter Editor
  • To add a Condition to a New Filter
  • Different Condition Types
  • To change the Level of the Filter
  • To remove Filter Criterion
  • To edit Filter Files Manually
  • To apply a Filter
  • Saving and Loading Filters

Worksheets

  • Objectives
  • To create Worksheets
  • Metric Indicators
  • Up and Down Indicators
  • Check the Indicators
  • Input Cells
  • Callouts
  • Word Wrap
  • Export to Excel

Latency Tables

  • Objectives
  • Steps to create a Latency Table
  • To save and retrieve Latency Tables

Detail Tables

  • Overview
  • Introduction
  • To preview Segment Exports
  • To create a Detail Table
  • To use Detail Tables

Funnel Visualization

  • Funnel
  • To build a Funnel
  • Funnel Features
  • Funnel Steps
  • Additional Features of Funnel and Functionality
  • To Hide Fallout Labels in a Funnel
  • To Add a Path Browser

Correlation Matrix

  • To build a Correlation Matrix
  • Binary Filter

Clustering

  • To Build Clusters
  • To explore Clusters

Propensity Scoring

  • Value of Propensity Scoring
  • Features
  • To use the Propensity Scoring Visualization
  • To set up Propensity Scoring
  • Lift Charts and Propensity Gain
  • Description of Complex Filter

Live Instructor-led & Interactive Online Sessions


Regular Course

Duration : 40 Hours


Capsule Course

Duration : 4-8 Hours

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Training Options

OPTION 1

Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


OPTION 2

Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM


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