Adobe: Page load, event-based, and direct call rules

This web-based training course on Adobe: Page load, event-based, and direct call rules functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

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Course Details

In this course trainees will learn about page load, event based and direct call rules within Adobe DTM (Dynamic Tag Management). Page load rules run on page load, event-based rules search a specific browser event or help the content item to become visible to occur and direct call rules wait to be told when to run. This is generally done by the developer within the page code. With this training program trainees will learn when page load and event based rules to measure progress through a multi-step process. Furthermore, trainees will learn how direct call rules are an essential part of implementation that may be used alongside page load and event based rules. The prerequisite for this course is basic knowledge of Dynamic Tag Management (DTM). This course is beneficial for both beginners and intermediate professional to enhance their knowledge and skills.

Page load

  • Introduction
  • Rules for Page Loading
  • Server call
  • Formats
  • DTM tags
  • Sending multiple requests
  • How to capture multiple data?
  • Various conditions in Page load
  • Multi-step process
  • Relevant data elements
  • Capturing right keyword


  • Browser based event
  • Rules based on event
  • Working
  • Specific Browser
  • Single text box entry
  • When to trigger an s.t() or
  • Explain eVars and events

Direct Call Rules

  • What are direct call rules?
  • Enter direct rules
  • Measurement of last resort
  • Potential direct rules
  • When to run?
  • To create a direct call rule
  • When to use direct call rules?
  • How to use direct call rules?
  • Fire off a direct call rule
  • Set the data elements
  • Trigger direct call rule
  • Video Milestones Measurement
  • How to tap into the video player?
Live Instructor-led & Interactive Online Sessions

Regular Course

Duration : 40 Hours

Capsule Course

Duration : 4-8 Hours

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Training Options


Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM

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