Search Center Training Adobe

This web-based training course on Search Center Training Adobe functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

Adobe SearchCenter is a marketing campaigns management tool which helps in search engine management, optimization and measurement. In order to successfully deploy advertisement's on search engines a search marketer needs to measure the success of the ads which are integrated with keywords for high keyword meeting performance. Through Adobe SearchCenter, automated bid strategies and alerts can be leveraged in order to respond effectively to the varying bid situations and the improvement of the advertisement’s position in the search list and in the consumer’s mind as well. A number of tools and features are included in this software tool which is used to create effective advertisement campaigns which can be deployed over the search engine to achieve priority listing. The keywords for such advertisements can be managed and the ads can be deployed across multiple search engines via a single interface. Further, the campaign performance, keyword bids the success of the web advertisement can be managed, assessed and reported through a single interface. SearchCenter connects with the various accounts of the search engines and through the single interface, the various search engine accounts can be managed.


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Course Details

Through this Adobe SearchCenter online training course, the trainees will be taught about the fundamentals of keywords and how they are used to create priority listing advertisements for multiple search engine deployment. The integration of Adobe SiteCatalyst for share return on investment analysis, custom metrics and advanced reports will be dealt in detail. The concepts of bids and using bid rules for responding to changing conditions for optimizing keyword performance will also be taught in this Adobe SearchCenter online course for the benefit of the students. The course focuses deeply on the automation capabilities of SearchCenter for generating campaigns, groups, ads and keywords. Completing this Adobe SearchCenter course, trainees can expect to successfully deploy advertisements having keywords integration for priority listing in search engines and also leverage the rules of bidding and custom grouping effectively. To successfully complete this course, it is advised that the trainees have a basic knowledge of digital marketing, search engine optimization and keywords optimization.


Introducing Adobe SearchCenter

  • Overview of SearchCenter
  • New User Navigator
  • Navigation Menu
  • SearchCenter QuickStart

How to use SearchCenter Tools

  • Report Suite Selector
  • Requests
  • Finding & Replacing
  • Formulaic Bid Change
  • Bookmarks
  • Breadcrumbs
  • My Dashboards Menu
  • Calculated Metrics Menu
  • The Calendar Tool
  • Toolbars
  • Data Panes
  • The Search Filter Tool
  • Customizable Display in SearchCenter
  • Inline Status Notification and how to use it
  • Synchronization techniques

Working with Accounts

  • How to Create an Account in SearchCenter
  • How to Edit an Account
  • How to Deactivate an Account
  • How to Activate an Account
  • Viewing Campaign Details of an Account

Understanding Campaigns

  • Creating a Campaign
  • Importing a Campaign
  • Editing a Campaign
  • Selecting Target Networks in Google Campaigns
  • Managing Geo Targeting in Google Campaigns
  • Copying a Campaign
  • How to test a Campaign
  • Pausing a Campaign
  • Resuming a Paused Campaign
  • Exporting Campaign Data to a Spreadsheet/Text Editor
  • Deleting a Campaign
  • Viewing Campaign Details
  • Managing Campaign Bids
  • Managing Campaign Fields

Working with Groups

  • Creating a New Group
  • Copying a Group
  • Editing a Group
  • Pausing a Group
  • Activating a Paused Group
  • Deleting a Group
  • How to test a Group
  • Viewing Group Details
  • Viewing Ads in a Group
  • Viewing Negative Keywords
  • How to manage Placements for a Group
  • Working with Group Fields

Working with Keywords

  • Creating a Keyword
  • Copying a Keyword
  • Editing a Keyword
  • Creating a Negative Keyword
  • Associating Keywords with Custom Groups
  • Pausing a Keyword
  • Activating a Paused Keyword
  • Deleting a Keyword
  • How to test a Keyword
  • Viewing Keyword Details
  • Managing Keyword Bids
  • Working with Keyword Fields
  • How to use Keyword Suggestions

Placement Techniques

  • Viewing Placements in SearchCenter
  • Creating a Placement
  • Pausing or Resuming a Placement
  • Editing a Placement
  • Managing Placement Bids
  • Deleting a Placement

Working with Advertisements

  • How to create a New Ads
  • Copying an Ad
  • Editing an Ad
  • Pausing an Ad
  • Activating a Paused Ad
  • Deleting an Ad
  • How to test an Ad
  • Viewing Ad Details
  • Managing Ad Bids
  • Manipulating Ad Fields

Managing Ad Extensions

  • How to manage Google Sitelink Ad Extensions
  • Techniques of creating Google Location Extensions
  • How to enable Reporting for Product Listing Ads and Product Plus Box Extensions

Working with Custom Groups

  • The Default Custom Group Assignments
  • Use Cases in Custom Groups/Labels
  • How to create a New Custom Group
  • Changing the Name of a Custom Group
  • Editing a Label
  • Adding Items in a Custom Group
  • Viewing Details of a Keyword
  • Deep dive into a Custom Group
  • Deleting a Custom Group/Label

Import/Export techniques and methods

  • How to view and edit SearchCenter Data in an External Application
  • How to export and import SearchCenter Data
  • Methods of downloading the Import Template
  • How to integrate SearchCenter with Microsoft Excel
  • Viewing Ad Details
  • Managing Ad Bids
  • Manipulating Ad Fields

Managing Ad Extensions

  • How to manage Google Sitelink Ad Extensions
  • Techniques of creating Google Location Extensions
  • How to enable Reporting for Product Listing Ads and Product Plus Box Extensions

Working with Custom Groups

  • The Default Custom Group Assignments
  • Use Cases in Custom Groups/Labels
  • How to create a New Custom Group
  • Changing the Name of a Custom Group
  • Editing a Label
  • Adding Items in a Custom Group
  • Viewing Details of a Keyword
  • Deep dive into a Custom Group
  • Deleting a Custom Group/Label

Import/Export techniques and methods

  • How to view and edit SearchCenter Data in an External Application
  • How to export and import SearchCenter Data
  • Methods of downloading the Import Template
  • How to integrate SearchCenter with Microsoft Excel

Automation Techniques

  • Bid Automation techniques
  • Bid Rules and their implementation
  • OptiMine Scenarios in SearchCentre
  • Automated Campaign Generation techniques
  • Creating a Job with Campaign Generation
  • Reviewing and Applying Results
  • Parameters of Replacement
  • Management of Inventory
  • Mapping SKUs/Product Names and Secondary URLs to Objects
  • Creating an Inventory Management Configuration
  • Uploading a Custom Inventory File
  • Editing an Inventory Management Configuration
  • Deleting an Inventory Management Configuration
  • Alerts in SearchCentre

Reporting methodologies

  • Types of Reports
  • Hierarchy in Reports
  • Standardization in Reports
  • Custom Groups Reports and their implementation
  • Metric Trends in reporting
  • Advanced Reporting techniques
  • Change Logs in SearchCenter
  • How to change Report Graphs
  • Working with Trend Line
  • Working with the Vertical Bar
  • Working with Stacked Bar
  • Working with the Horizontal Bar
  • Working with Stacked Horizontal Bar
  • Area Graphs
  • Stacked Area Graphs
  • Pie Graphs
  • Scatter Plots
  • Bubble Charts
  • SearchCenter Report Tools
  • Toolbar
  • Report configuration
  • Displaying Data for a Range of Dates
  • Comparing the Report Data to Another Site
  • Setting the Number of Items that Appear in the Graph
  • How to add Metrics to a Report
  • Adding Metrics
  • Creating Calculated Metrics
  • Viewing methodologies
  • Trended and Ranked Reports
  • Viewing a Trended Report
  • Viewing a Ranked Report
  • How to use Classification Alerts
  • Breaking Down Reports

Landing Page Optimization and implementation

  • Introduction to Landing Page Optimization
  • Creating a URL Test
  • Creating a Targeted Test
  • How to setup Targeting Rules
  • Setting up the Percentage
  • Visitor's inclusion in a Campaign
  • Targeting an Mbox
  • Targeting with Site Pages
  • Targeting with Visitor Behavior
  • Targeting with Traffic Sources
  • Targeting with Social Media Sources
  • Targeting with Success Metrics
  • Targeting with Your Saved
  • The Target Library
  • Targeting with Mobile
  • Targeting with Suite Segment
  • View Landing Page
  • Test Reports generation
  • Test Landing Page Reporting

Currencies Supported by SearchCenter

  • Google Currencies
  • Microsoft Bing and MSN Currencies
  • Yahoo Currencies
  • Yahoo Japan Currencies

Keyboard Shortcuts in SearchCenter

Live Instructor-led & Interactive Online Sessions


Regular Course

Duration : 40 Hours


Capsule Course

Duration : 4-8 Hours

Enroll Now

Training Options

OPTION 1

Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


OPTION 2

Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM


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