Adobe Social Analytic

This web-based training course on Adobe Social Analytic, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.


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Course Details

This course helps trainees to manage the deep relationship between the client’s sentiments and business goal. It helps to monitor conversations, promote content and analyze engagement. This automatically attaches tracking codes to social content to identify what activity drives conversion and engagement. With this training program trainees will learn the way of publishing content, setting up reports, publishing workflows, adding campaigns, creating tags and tracking competitors. Furthermore, trainees will learn adding users and groups to Adobe social analytic, to create custom analytic reports as well as to use moderation feeds and dashboards. The training program is beneficial for both fresher and intermediate professionals to enhance their skills. This course has no pre-requisites and can be taken up by one willing to make a career in this field.


Introduction

  • What is Adobe Social Analytic?
  • Capabilities of Adobe Social Analytic

Leadership

  • Communication
  • Management
  • Communications process & principles
  • Communication goals
  • Recommendations on a communication approach

Strategy

  • Adobe Social Analytic Maturity Model
  • Key dimensions of Social Media Marketing
  • Focus
  • Digital Strategy
  • Key Performance Indicator (KPI)
  • Alignment
  • Refining Social KPIs: To Integrate with Business Objectives
  • To standardize Social Media Processes
  • To integrate marketing channels
  • Four Pillars of Social Media Strategy

People

  • Structure
  • Types of structures
  • Organizational Structure
  • Roles & Responsibilities
  • Resource Model

Process

  • To Deploy
  • Methodology of Implementation
  • Workflows Publishing
  • Moderation Workflows
  • Usage
  • Sustainability

Technology/ Product

  • Architecture of Solution
  • Integrations
  • Marketing Cloud Integrations
  • Third Party Integrations

Democratization

Automation

Live Instructor-led & Interactive Online Sessions


Regular Course

Duration : 40 Hours


Capsule Course

Duration : 4-8 Hours

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Training Options

OPTION 1

Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


OPTION 2

Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM


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