Digital Content

This web-based training course on Digital Content functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.


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Course Details

Digital content is basically a content that exists in the form of digital data. With this course trainees will learn various types of digital content such as video, audio, software and images, paid digital content, non-purchasable digital content, the changing nature of content, responsive content, content organization, audience and content behaviors on different devices and breaking down of the content components. This course educates trainees to learn, various templates for preparing supporting strategy documentation, linking internal vs. external sites, formatting for search engine optimization, page structure and editing. Furthermore, trainees will learn how to optimize content across platforms and measure as well as analyze audience engagement. There are no prerequisites for this course. This course is beneficial for both fresher and professionals to enhance their learning and skills.


Introduction

  • Describing content strategy is an essential business skill
  • Building content strategy into existing disciplines
  • Explaining The changing nature of content
  • How mobiles and tablets have transformed audiences?
  • Responsive content and the responsive organization

Evolving Content Strategy

  • What type of content organization are you?
  • Who in the organization is responsible for content?
  • Explaining audience and content behaviors on different devices
  • Adapting existing skills to the needs of a mobile marketplace
  • Explaining Future-proofing

Content Goes Bad

  • Business risks and missed opportunities
  • When organizations get it wrong?
  • How organizations get it wrong?

Great Content Planning Looks Like

  • Breaking down the components of content strategy into planning, creating and maintaining
  • Various Templates for preparing supporting strategy documentation
  • Evaluating what you already have and what you need
  • Qualitative and quantitative auditing
  • Understanding Sector and competitor analysis
  • Audience definition, needs and expectations
  • Understanding business goals and interpreting the data for your organization
  • Describing Content marketing as an effective component within content strategy

The Content: How It Works

  • Understanding the device revolution - touch, size and context
  • Planning for the content revolution
  • Planning for the changing nature of social and search
  • How to Measure effectiveness: the right success and performance measures

Features Of Digital Content

  • Describing Page structure and editing
  • Explaining Optimal Formatting
  • Understanding Linking internal vs. external sites
  • Explaining Formatting for Search Engine Optimization
  • Media library, images & PDFs
  • Defining Brand Guidelines
Live Instructor-led & Interactive Online Sessions


Regular Course

Duration : 40 Hours


Capsule Course

Duration : 4-8 Hours

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Training Options

OPTION 1

Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


OPTION 2

Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM


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