Firing Third Party Tags

This web-based training course on Firing Third Party Tags functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

Dynamic Tag management of third party tags in Adobe Marketing Cloud is a rule based system which makes use of user interaction and associated data handling for its management. The user creates rules which are to be met before any third party tag is fired or executed or triggered. The sequence followed involves an event which describes the action of the user, followed by the data or information which describes this event and finally the tags are triggered or fired based on the information gained. Any rule consists of an identifier which dictates the data and information which the rule is supposed to look for. A rule also consists of a trigger which signifies the action which happens once the rules are met. There are three types of rules available in dynamic tag management apart from the default rules. These are event based rules, page load rules and direct call rules. DTM provides the ability to create new rules or adding customized scripts to the existing default rules.

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Course Details

Firing third party tags with Adobe Marketing Cloud online training course is structured to have the requisite knowledge base of dynamic tag management as a part of the Adobe Marketing Cloud. The course focuses on the third party tags aspect of the technology and how they can be added and fired using the various rules involved. This Firing Third Party Tags online training course explores all the dynamic tag management rules conditions and their respective functionalities. The various conditions types, conditions, functions and how they work will be explained in detail. Completing this dynamic tag management course relating to third party tags trainees can expect to effectively manage third party tags and also create rules and regulations for their firing. To successfully complete this course, it is advised that the trainees have knowledge of Adobe Marketing Cloud.

  • Rule Conditions and Function
  • Event-based
  • Page load
  • Direct call
  • Default rules
  • Direct call
  • Default rules
  • New vs Existing Rules
  • Custom Script in a Rule Condition
  • Conditions and Functions
  • Protocol
  • Subdomain
  • Path
  • Parameter
  • Cookie Opt-out
  • Browser
  • Operating System
  • Device Type
  • Screen Resolution
  • Window Size
  • Traffic Source
  • Landing Page
  • New/Returning Visitor
  • Sessions
  • Page Views
  • Time on Site
  • Registered User
  • Logged In
  • Previous Converter
  • Cart Item Quantity
  • Cart Amount
  • Cookie
  • Data Element Value
  • Variable Set
Live Instructor-led & Interactive Online Sessions

Regular Course

Duration : 40 Hours

Capsule Course

Duration : 4-8 Hours

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Training Options


Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM

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