Reports & analytics implementation

This web-based training course on Reports & analytics implementation functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

This course helps trainees to understand how to take business requirements, translate them into a solution and to code them on the page. This course further teaches how to implement reports and analytics on a web site by using JavaScript. This training program does not directly deal with Flash, mobile devices which are non-JavaScript implementations but serves as a basic building block for such applications. This program is basically helpful for those trainees who work in the organization as a technical lead. They manage the clients’ requirements as well as helps in managing code on their website.

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Course Details

In this training program trainees will learn about different variables such as traffic variables, conversion variables, configuration variables. With this training program trainees will get knowledge about conversion events, dynamic tag management, processing rules, JavaScript plug-ins, implementations of troubleshooting, data manipulation tools, advanced Reports & analytics capabilities. In addition to this, the main objectives of this course are defining key business requirements, key performance indicators, mapping key performance indicators, deploying and validating codes. This training program is helpful for trainees and intermediate professional to enhance their learning skills.

Basics of Repots & Analytics Implementation

  • Working
  • Data Collection
  • Traffic Metric Definitions
  • Configuration
  • Code
  • Reading of Code
  • Digital Pulse Debugger
  • Packets Analyzer

The Reports & Analytics Interface

  • Getting Reports
  • Strategic Process

Key Business Requirements (KBR) & Solution Design Reference

  • KBR vs KPI (Key Performance Indicators)
  • Before Starting Coding
  • Course's main Focus

Global Configuration Code

  • Configuration Variables
  • To control data capture
  • Report Suite IDs
  • Global report suites
  • Dynamic Selection of account
  • Character sets
  • Multi-currency support
  • Domain Periods
  • Track Subscriber ID with s. mobile
  • Tracking Links in Reports & Analytics
  • Automatic Variables

Dynamic Tag Management

  • Using Tag Management
  • Advantage of Tag Management
  • Architecture of Basic Tag Management
  • Creation of Web Property
  • DTM Embed Code
  • Data Elements Setup
  • Analytics Tool Setup
  • Rule of Page load
  • Event based Rules
  • Direct Call Rules
  • Rule approval & publishing
  • Roll Back to Previous versions
  • Scheduling
  • Dynamic Tag Management Debugging

Traffic Variables Introduction

  • Traffic variable Limitations

Naming of Page

  • To Lay the Solid Foundation
  • Key requirements for the business
  • Naming strategy
  • Page name variables
  • Page name Options
  • Effective Page naming
  • Unique value thresholds
  • Strategies of Page naming
  • Renaming Pages

Additional Predefined Traffic Variables

  • Standard Variables
  • The Channel Variables
  • The Server Variable
  • Hierarchy Variable
  • 404 Error pages

Custom Traffic Variables (CTV)

  • Using s.props
  • Understanding the term
  • Two purposes for CTV

Traffic Variable Features & Functions

  • Traffic Correlations
  • Optimum Path Engine
  • Additional Traffic Metrics
  • Traffic Variable Section Review
  • Putting it all together
  • Summary of traffic variable
  • Traffic enhancement review
  • Additional variable considerations

Conversion Variables

  • Predefined and Custom Events
  • Introduction to s. events
  • s. events Syntax
  • Predefined events
  • Custom events

Conversion Variables

  • Purpose of conversion variables
  • Persistent Variables
  • The product variables and events
  • s. product syntax
  • The category field
  • General use component
  • Granularity of Product
  • Products Conversion Funnel

The purchase confirmation page

  • Coding the purchase
  • Purchase component
  • Multiple Products
  • Additional Purchase Variables
  • Serialization of event
  • Visitor profile information

The Campaign Variable

  • To track the marketing success
  • Capturing tracking codes
  • To assign conversion credit across visits
  • Campaigns Internal vs. External

Custom Conversion Variables

  • Working of s.eVars
  • Conversion Variable use
  • Testing A/B
  • Three internal methods to track the campaign

Conversion Features and Functions

  • To enhance your analysis
  • Conversion Breakdown
  • Additional Conversion Metrics
  • Conversion variable section review
  • To put it all together
  • Conversion variable action

Enhancements and Tools

  • Data Manipulation components
  • Server side and Client side manipulation
  • Java Script plug-ins
  • Calling plug-ins
  • The Tech Perspective

Processing Rules

  • Server side implementation solution
  • Solving Common problems
  • Tests Required
  • Processing rule examples
  • Processing order
  • Limitations
  • Value Available to Processing Rule
  • Creating Processing Rules
  • Creating a rule
  • Conditions
  • To set up multiple conditions
  • To set up multiple actions
  • To set up multiple rules per report
  • To Restoring the Rules sets
  • Copying the Processing Rules
  • Common use of Processing Rules
  • To set up the campaign tracking code
  • To set up the Product view event
  • Concatenating values
  • Copying an eVar into a Prop
  • To correct the misspellings

Mobile Site Tracking

  • Working
  • Considering the mobile site tracking
  • Mobile report suite
  • Anatomy of a report
  • Analytics Mobile Image Request
  • Web beacon placement
  • Parameter for query strings
  • App Measurement Library Option
  • App measurement library code
  • Server side scripts
  • PHP Page code example
  • Important PHP variables for mobile tracking

To consider Site based implementation

  • Nitty-Gritty Implementation Stuff
  • The Reports & Analytic cookies 101
  • Regional data collection
  • Internal URL Filters
  • Exclude by IP Address
  • Bot Rules
  • Redirects
  • Dynamic Variables

Data import tools

  • Classifications
  • Various features of classifications
  • In Admin Tools Creating Classifications
  • To use the Classification Importer
  • Steps to Use the Classification Importer
  • Classification Rule Builder
  • Classification Hierarchies
  • Other Data Import Tools
  • Data Sources
  • Data Connectors

Data Export tools

  • To Extract Data from Reports & Analytics
  • Data Warehouse
  • Data Feed
  • Ad Hoc Analysis
  • Data Workbench
  • Builder of Report
  • The Connection of Developer
  • Apps, Plug-ins and Sample Gallery
  • Adobe Marketing Cloud API
  • Various Examples of API Use
  • The API Explorer

Troubleshooting and Validation

  • To Implement in the Right Way
  • Deployment Validation
  • Viewing different Reports for Accuracy
  • Troubleshooting Tools and their Considerations

Effective Implementation Practices

  • Recommendations and Best Practices
  • Understanding the Terminology
  • To ask the Right Questions
  • To identify Variable Use
  • Populating the Variable Value

Live Instructor-led & Interactive Online Sessions

Regular Course

Duration : 40 Hours

Capsule Course

Duration : 4-8 Hours

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Training Options


Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM

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