SEM(Search Engine Marketing) Principle

This web-based training course on SEM(Search Engine Marketing) Principle functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

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Course Details

This course helps trainees to focus and build a great strategy to ensure that they reach the right audience and stand apart from the competition. This tool helps to bring a flood of new visitors to the site as well as to retain them too with the comprehensive range of strategies and practices. With this training program trainees will learn about social media marketing and optimization, advertisement by third party, video optimization and lead generation. This course helps trainees to build, scale and maintain granular accounts with full coverage at all the times. Furthermore, trainees will learn search analysis, email marketing, site analysis & reporting and remarketing. There are no prerequisites for this course. The course is beneficial for both beginners as well as professionals to enhance their learning skills and knowledge in SEM Principle.

Introduction to SEM (Search Engine Marketing)


  • Pay per click advertising
  • Advertisement by Third party
  • Buying through Media

Social Media

  • Marketing
  • Optimization


  • Landing Page Optimization
  • Video Optimization
  • How to generate lead?
  • Demand Generation
  • Website UI/UX


  • Search Analysis
  • Explain the process of Email Marketing


  • Site analysis & Reporting
  • Analytical Setup
  • Tracking
  • Integration and Implementation

Explain the term Remarketing

Live Instructor-led & Interactive Online Sessions

Regular Course

Duration : 40 Hours

Capsule Course

Duration : 4-8 Hours

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Training Options


Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM

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